Search Engine Optimisation
SEO stands for Search Engine Optimisation. It’s a digital marketing strategy that organically grows your websites visibility on search engines like Google and Bing through on-page, off-page and technical strategies. We convert this visibility int0 increased website traffic, leads, sales and profit.
Our team will identify your target audience so we can tailor your on-page optimisations and content strategies, to generate website traffic that will convert. We’ll then grow your organic website traffic through ongoing SEO activities. We work hard to give you traffic, conversions, revenue, and keyword rankings, and above all — maximum ROI.
We’ll continually monitor and adapt your strategy according to the findings of our detailed reports. These reports will also keep you informed of our progress along with way so you can see how our work is getting you the visibility and site visits you need.
Google PPC Marketing
Need to be seen on Google now? Paid search marketing on Google known as PPC (Pay Per Click) campaigns will position you at the top of the search results, effectively and efficiently driving qualified traffic to your website to generate leads, sell products and services.
Our team will identify the right keywords for your brand through detailed research; then develop highly targeted campaigns, while always striving to reduce your cost of sale or cost per acquisition. These ads could be in the form of search engine listings with compelling copy, eye-catching Google shopping placements, programmatic adverts or remarketing messages.
We will manage your bids, budget and campaigns while delivering transparent reports alongside impressive results that will quickly grow your revenue and achieve your goals. Contact us to discuss your goals.
Remarketing
By complimenting your PPC campaigns with retargeting/remarketing activity we are able to reach those website visitors who didn’t covert to a purchase or lead on their first visit. It’s rare that all of your site visitors will convert right away so it’s important to target them again with enticing messaging.
This gives you the ability to tailor your content to segmented demographics, show them alternative products and services or give them more information about ones they’ve already viewed. You can share special offers and communicate your USPs; or up-sell and cross-sell to existing customers or re-engage with visitors who abandoned shopping baskets in online stores.
These remarketing messages can be seen all over the web; in places like Facebook feeds or within Messenger, on display banners within popular websites, or on your Instagram feed. These messages and visuals will be tailor-made for the audience segments we’ll create for you — increasing the chance of their success.