CASE STUDY
+420% qualified lead growth for Mez Design
About Mez Design
Mez Design is a luxury garden room and home improvement brand specialising in bespoke garden rooms, offices, and lifestyle spaces. Their work sits firmly at the premium end of the market — high-value projects, design-led craftsmanship, and homeowners who expect quality at every touchpoint.That premium positioning was a strength — but it also meant their digital marketing needed to work harder to attract the right audience, not just more traffic.
The Challenge
Despite a strong brand and standout product, Mez Design was facing familiar performance issues in Meta Ads:
- Rising cost per click (CPC) and cost per lead (CPL)
- Inconsistent click-through rates due to broad audience targeting
- Too many low-intent or unqualified enquiries
- Limited visibility among genuinely high-intent UK homeowners
- Warm and retargeting audiences not being fully leveraged
In short: budget was being spent without producing consistent, high-quality enquiries — with too many low-intent leads.
Results & Impact
Increase in qualified leads
Lower Cost per Lead
Fully booked 12 months in advance
Growth in ad account performance
Our Approach
Cold Audience Testing
Using dynamic creative, we launched broad but informed cold-audience campaigns, guided by Mez Design’s existing customer profiles. A wide mix of creatives and messaging was tested, supported by landing pages tailored to each garden room type. Forms and page layouts were refined to improve enquiry quality and conversion rate.
Refinement & Qualification
With clear performance signals in place, we tightened audience targeting and creative direction. Focus shifted toward demographics and locations that consistently converted, while excluding areas less aligned with the brand’s typical customer profile. Highly specific retargeting was introduced based on page engagement, alongside more relevant warm-audience messaging.
Scale
Once efficiency and lead quality were proven, budgets were scaled across the strongest audiences and creatives to drive sustained growth. This approach reduced wasted spend, improved lead quality, and unlocked rapid performance gains.
MORE CASE STUDIES
See how we’ve grown other brands using Meta ads.
The difference Paul and his team has made to our business is incredible and has revolutionised our online business! What a fantastic company to work with!
CONTACT US
Ready for real brand growth? Let's talk.
Let's build something great together. Pick up the phone, book a call, or send us a message today.